Olaplex Buzz is Booming Ahead of Market Debut ($OLPX)

Olaplex is a niche beauty company know for its “bond-building” products that claim to repair damaged hair – The brand recently announced plans to list its shares on the NASDAQ exchange under the ticker symbol OLPX. The California-based company reported a +90% YoY increase in net sales for 2020, and LikeFolio data confirms that business is booming.
Consumer Mentions of Olaplex and its patented bond-building haircare products have surged to new highs over the past year: +13% YoY and +103% vs. 2019 on a 90-day moving average.

Earlier this week, Olaplex upped its initial listing price, revising from a range of $14-$16 to $17-$19.

With respect to the strong uptrend in underlying mentions, it’s not hard to see why the 89% owner of Olaplex, Advent International, and the Olaplex management team is shooting for a high valuation ahead of the company’s market debut. We'll be closely following OLPX Mentions in the coming months to determine our long-term outlook once the share price has settled -- Be on the lookout for a full coverage addition report!