February, 2021

Oculus is winning VR, can AAPL catch up?

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Oculus - Facebook (FB)

Rumors have been swirling for weeks suggesting that Apple (AAPL) has a virtual reality headset in the works.

From a consumer demand standpoint, the Oculus brand, owned by Facebook (FB) is dominating the VR market in terms of volume and growth.

Oculus Purchase Intent Mentions are more than 3x higher than those of PlayStation VR, and increased +30% YoY in the past 90 days.

Although Oculus is winning right now, we’re listening closely for any confirmation of VR plans from Apple.

VR mention comparison

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