Consumer mentions of taking a Peloton class have dropped by 14% YoY, and show signs of stagnation.
Last quarter, Peloton reported the number of average monthly workouts per subscriber fell to 19.9 from 24.7. And data doesn’t suggest a re-energized userbase.
Third: A bike price drop isn’t materially moving the needle.
LikeFolio Purchase Intent data does not reflect a major surge in new machine purchases. In fact, overall demand has decreased by -51% in the quarter being reported.