Gone are the days when Chipotle releases sub-par additions to its menu….we’re looking at you, original “queso.”
Ever since new leadership entered the building, Chipotle has leveraged new menu items to renew interest among loyal consumers and even usher new ones through its doors.
Item additions like Cauliflower Rice, Carne Asada, and a digital-only Quesadilla have resulted in increased sales.
The quarter Carne Asada was introduced, same-store sales increased 11%
. To give a scale for total impact, that translated to 10 million customers ordering the meat on its initial run, half of which were first-time guests
. That’s huge.
Now the company is at it again…this time with BRISKET.
Mentions soared on the date of release: much higher vs. its Quesadilla drop earlier this year and even higher vs. the release of Carne Asada.