3 Reasons why we like Etsy Long-term
Just take a look at our win rate featured on our November MegaTrends report…
Is this move justified?
LikeFolio data does show YoY tempering in overall consumer demand.
Etsy Purchase Intent Mentions have decreased -34% YoY.
However, some tempering is expected alongside reopening behavior changed, and considering the major pull-forward of events (Covid) that has played out over the past year.
Most importantly, LikeFolio data shows 3 positive signs for the digital retailer moving forward:
1. ETSY is outperforming peers in near-term demand momentum and consumer Happiness.
2. Etsy-specific app usage mentions (including app downloads) recorded a significant spike over the holiday season, much higher than pre-Covid levels. An indicator of stickiness.
The chart above shows Etsy’s “Personalization & Gift Giving” Mentions +59% higher than pre-Covid numbers.