Home Depot continues to slightly outperform peer Lowe’s, though both have benefitted tremendously from shifting priority for home improvement in the last year and a half.
Both companies show some weakness heading into 21Q2 reports, driven by declining buzz and demand as consumer interest in home renovation normalizes.
- Home Depot Purchase Intent: -57% YoY
- Lowe’s Purchase Intent: -60% YoY
- Home Renovation mentions: -32% YoY
Home Depot has recorded improvements in sentiment in the last year: +7 points to 60% positive, driven by a wide product selection, a competent customer service team, and perceived low prices.