October, 2021

Will Helen of Troy Beat Earnings Expectations Again? ($HELE)

Share on facebook
Share on twitter
Share on linkedin

Will Helen of Troy Beat Earnings Expectations Again? ($HELE)

Helen of Troy Ltd. ($HELE) is scheduled to report 22Q2 earnings results tomorrow morning before the bell…LikeFolio data suggests a bearish outlook.
Helen of Troy markets a variety of different consumer goods under 3 divisions: Health & Home, Housewares, and Beauty.
In 2019, we identified a massive surge in underlying Purchase Intent Mentions for HELE, a result of viral popularity gained by the ‘Hydro Flask’ brand (part of the ‘Health & Home’ Division).
Although our bullish alert performed admirably in the following months, Hydro Flask demand has since relaxed and we’re seeing weakness across the entire brand portfolio – HELE Purchase Intent Mentions are trending -48% YoY on a 90-day moving average.
HELE managed to surpass revenue and EPS estimates on its most recent report (21Q1), but there’s was a notable shift in the sales mix.
The Health & Home segment, which still makes up the largest portion of total sales, saw revenues grow +2.1% YoY, accounting for just 17% of operating income. Conversely, Beauty segment revenues grew nearly +80% YoY, accounting for 40% of operating income.
Continued outperformance from the Beauty segment will be critical. But, underlying mentions for the division suggest a near-term slowdown: -16% QoQ (90d MA).

Stay ahead of wallstreet, take a tour/buy now.

Get a demo at your own pace and see the power of LikeFolio data & insights for yourself.  Let’s do this!

Sign Up For Our Daily Insights

Fill in your name & email to download your complimentary report.