This Company is Breaking the Mold
HIMS is an alternative health service provider that bypasses the traditional “insurance” middleman by serving its audience directly, at a reasonable price.
The company targets a younger audience that increasingly seeks convenience, simplicity, and affordability.
While there are many players in the direct-health market, data shows that HIMS boasts the HAPPIEST consumers, and the HIGHEST growth rate vs. peers in the space, including Teledoc (TDOC), One Medical (ONEM), and Amwell (AMWL).
The number of consumers talking about HIMS has actually increased on a YoY basis, building on success achieved during lockdown itself…an impressive feat.
What is the company doing right?
It’s tapping into major consumer trends…
Check out some of the most quickly growing trends we track in the health and wellness space:
Hims & Hers not only provides health access directly to consumers, but it is focusing on areas that its audience base cares about, including improving mental health, energy, and sleep.
HIMS’ focus on mental health propelled the company’s revenue and subscriber growth in Q2, and the company is expanding services to other high-demand areas, including dermatology.
However, the market hasn’t seemed to have caught on yet.
All of these factors – outperformance vs. peers, major macro trend growth, and rising buzz – provide a major edge for investors.