LikeFolio data confirms this omnichannel stickiness. These mentions remain +20% higher vs. 2019.
Key Takeaway: Target makes it EASY to shop.
But that’s only half of its success story...
Target Has Happy Customers
Target Consumer Happiness is 14 points higher vs. Walmart, and its Shipt brand bests the Target brand by 3 points.
Amazon Prime tops the Happiness list, but the service’s Purchase Intent mentions growth is slowing considerably.
You can see this playing out on the chart below:
Tweets showcase an extremely positive in-store and digital experience…
Good to know I’m not alone.
But better to know that Target can support growth in different environments.
Bottom line: Target is well-positioned to capitalize on a return to the store AND has the infrastructure to support continued digital adoption.
Playing TGT from here: Keep it Simple
LikeFolio first featured Target’s successful omnichannel model on one of our very first MegaTrends reports (delivered in August 2019).
Short-term we've got our eye on two categories: Apparel and Beauty.
Back-to-School shopping mentions have increased +92% YoY vs. a muted 2020 season, and Target is a natural beneficiary from clothes to supplies. Generic "shopping for new clothes" mentions have risen +7% YoY.
Ulta at Target is now live online, and mini-stores within stores are opening too. Investors expect synergy here, and we'll be monitoring closely.
But long-term what really matters is, can Target keep its shopping experience EASY and FUN?
So far, LikeFolio’s data suggests the company is doing just that.
And we’re watching for additional opportunities to capitalize on massive gains like the ones we recorded in Target.
Whenever we spot these Winners, our members are the first to know.
And for those who are curious…the curtains look great.