Snapchat Screen Time is Slipping
- Snapchat noted a 2-week interruption in January following demonstrations at the capital when advertisers paused campaigns.
- The company is also anticipating negative ramifications from an AAPL privacy update: iOS 14.5 launches next week and requires opt-in for activity tracking. This is how companies like Snapchat serve users with highly targeted ads. You can imagine, SNAP is apprehensive..and definitely uncertain of the total impact this will have on its advertising efforts.
SNAP reports 21Q1 results on April 22 after market close.