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October, 2021

Shipping Concerns are Mounting Ahead of the 2021 Holiday Season

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Shipping Concerns are Mounting Ahead of the 2021 Holiday Season

Consumers increasingly prefer to shop online, and that preference extends to holiday gift shopping as well.

Online holiday shopping grew +32% YoY in the U.S. last year…And with the 2021 Holiday Season approaching, we’re seeing an increased level of shipping-related concerns.
 
LikeFolio data shows an ongoing level of strain on the delivery system in the U.S — Consumer Mentions concerning late or delayed shipping have been elevated for over a year and are currently trending higher, up +33% QoQ and +16% YoY (30d MA),
delayed shipping
If history is any indication, then we’ll see this trend continue to a new high as online orders increase in Q4.
 
Still, if you’re planning to shop for gifts online this year, it might be wise to start ordering now.

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