Roblox (RBLX) wants to be more than a Game
Developers can actually make money creating games within the system that users can play, together. And this Universe is expanding.
Roblox is attracting more than just kids now. RBLX doubled the number of daily active users over the age of 13 on its last report, and increased engagement among this group: +128% YoY.
This growth is where our data shines. Only 49% of RBLX userbase is 13+, so we are showing signs of continued expansion. This is key, because older users have more direct access to funds… For premium games and for in-game transactions via Robux.
At the end of the day, Roblox has vision and consumers have taken a liking to it.
We’re keeping a close eye on this name ahead of Q2 Earnings, set for August 17. If buzz continues to grow at this pace, the company has plenty to be optimistic about for a long time.