Ridesharing Update: Turns out, Consumers Aren't Brand Loyal
- Cost — Ridesharing options were perceived as more affordable vs. traditional taxi services and rental options.
- Availability — In many areas (especially non-urban cores) ridesharing services were more accessible vs. traditional taxis.
- Ease of Use — With cellphones glued to our hands, calling a ride home was a tap away on an easy-to-use app vs. calling and scheduling a taxi. Who do you even call?
But now, LikeFolio data suggests the tide may be turning. The chart below showcases mention growth for digital ridesharing services Uber and Lyft vs. traditional taxis.