Insights Blog
Keeping people in the know is basically what we do.
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Investor Sentiment
LikeFolio tracks cashtag mentions of almost every publicly traded company. This is in addition to our primary focus of tracking consumer mentions of the brands
How to profit from the death of a trend
We’ve been asked several times how we use social data in our investing and trading decisions. So, we put together a little five-part series that
Consumer Spend (Purchase Intent Mentions)
What is a Purchase Intent Mention? When someone says something on social media that leads us to conclude they either 1) intend to buy a
Consumer Happiness
When we talk about Consumer Happiness, or “social sentiment”, we are talking about mentions of brands that contain words or phrases that are either positive
Consumer Buzz
When we talk about Consumer Buzz, we are talking about the total number of qualified mentions of the brands/products that a company makes in a
