Insights Blog
Keeping people in the know is basically what we do.
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What Makes a Good Stock?
In the last lesson we explained a little bit about how the stock market works, and gave an example of a good stock that was
How The Stock Market Works
If you’re new to investing, the stock market can seem really complex and be very intimidating. Fortunately, it only takes a little bit of learning
Social Data Scoring and Methodology
SCORING VOLUME data is a Score from 0 up. The higher the score, the more tweets were counted in that data series. Volume is the
LikeFolio Data Series Descriptions
Consumer Social Data Consumer Buzz — Scores the number of times a brand/product owned by a publicly traded company is mentioned on Twitter in any
How LikeFolio Works
Incredible Brand Mapping We have an amazing database of brands and products which tie back to the public companies that own them. Example: We know
Investor Sentiment
LikeFolio tracks cashtag mentions of almost every publicly traded company. This is in addition to our primary focus of tracking consumer mentions of the brands
How to profit from the death of a trend
We’ve been asked several times how we use social data in our investing and trading decisions. So, we put together a little five-part series that
Consumer Spend (Purchase Intent Mentions)
What is a Purchase Intent Mention? When someone says something on social media that leads us to conclude they either 1) intend to buy a
Consumer Happiness
When we talk about Consumer Happiness, or “social sentiment”, we are talking about mentions of brands that contain words or phrases that are either positive
Consumer Buzz
When we talk about Consumer Buzz, we are talking about the total number of qualified mentions of the brands/products that a company makes in a
