Consumer mentions of purchasing a Peloton device or service are on pace for +186% YoY growth in 21Q2 (ending Dec. 31).
Peloton app usage mentions are maintaining growth as well, a positive sign for retention and recurring revenue: +121% in the last month vs. prior year.
Peloton demand continues to be propelled by major macro trends in fitness.
The top two growing Fitness trends in the last quarter? Working out from home (+144% YoY) and virtual training (+132% YoY).
While competition is brewing in names like Nautilus (NLS), LikeFolio data suggests a very strong holiday quarter for Peloton.
We’ll be watching to see if any of these metrics reach a breaking point. But so far, Peloton continues to roll.