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05

October, 2016

LikeFolio Data Series Descriptions

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Summary:

Consumer Social Data

Consumer BuzzScores the number of times a brand/product owned by a publicly traded company is mentioned on Twitter in any context.

Consumer Happiness — Scores the sentiment of tweets about a brand/product (positive, negative and neutral)

Consumer Spend— Scores the number of times a brand/product is mentioned in a way that indicates the tweeter is has recently or is soon planning to make a purchase.

Investor Social Data

Investor Buzz — Scores the number of times a company’s ticker symbol is mentioned on Twitter

Investor Sentiment — Scores the sentiment of tweets about the company’s stock

Bullish score is the number of times the ticker symbol is mentioned in a way that indicates the tweeter has recently or is soon planning to buy the stock or take a bullish position on the company.

Bearish score is the number of times the ticker symbol is mentioned in a way that indicates the tweeter has recently or is soon planning to sell the stock or initiate a bearish position in the company.

Next:  Learn about LikeFolio scoring methodology

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