Is Yeti Losing its Cool?
After a noted bump over the Holiday season, digital Purchase Intent mentions are pacing -15% lower YoY on a 30-day moving average.
It makes us wonder – just how many Yeti Tundra’s does the average consumer need?
If you’re still in YETI, now may be a great time to consider taking sizable profits. And if you’re not, maybe take a breather on this name.