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Projecting Company Seasonality

December 8, 2018

Projecting company seasonality midway through the busy season can give us significant insight into how well the company is performing during its most important time of year. Fortunately, the...

iPhone Holiday Sales Off To A Slow Start

November 30, 2018

The day after the keynote address, our Consumer Purchase Intent Data was already telling us that Apple was going to have a very rough road ahead of it.  Here’s the full report we issued,...

App Upgrade — New Alerts & Trader Channels!

September 18, 2018

The LikeFolio mobile app is full of powerful social data content   The Best Social-Data Investing App Since Sliced Bread That makes very little sense.  Luckily, the LikeFolio App does.  New and...

LikeFolio Q2 Public Earnings Predictions Recap

September 11, 2018

IMPORTANT NOTE:  This is a recap of purely PUBLIC predictions.  LikeFolio Members get more frequent predictions and access to our Opportunity Alerts as well as On-Demand Research! Below is a...

Divergence Opportunities

July 22, 2018

When social-data and stock price are moving sharply in opposite directions, we call that divergence.  It’s a signal to us that Wall St is could be incorrect (or looking backwards) in its...

LikeFolio Tactical Model: Year 1 Results

June 19, 2018

The first year of the LikeFolio Tactical Model is in the books. Here are the results: — June 16, 2017 Starting Value:  $100,000 June 18, 2018 closing bell Value:  $119,130 1 year gain: ...

Social Data Scoring and Methodology

October 5, 2016

SCORING VOLUME data is a Score from 0 up.  The higher the score, the more tweets were counted in that data series. Volume is the scoring used for Consumer Buzz, Investor Buzz, and Consumer Spend....

LikeFolio Data Series Descriptions

October 5, 2016

Consumer Social Data Consumer Buzz — Scores the number of times a brand/product owned by a publicly traded company is mentioned on Twitter in any context. Consumer Happiness — Scores...

How LikeFolio Works

October 3, 2016

Incredible Brand Mapping We have an amazing database of brands and products which tie back to the public companies that own them. Example:  We know that Pepsi owns Doritos, Disney owns ESPN, and...

Investor Sentiment

September 29, 2016

LikeFolio tracks cashtag mentions of almost every publicly traded company.  This is in addition to our primary focus of tracking consumer mentions of the brands and products that the...

Consumer Spend (Purchase Intent Mentions)

February 1, 2015

What is a Purchase Intent Mention? When someone says something on social media that leads us to conclude they either 1) intend to buy a product/service in the future or 2) recently bought a...

Consumer Buzz

February 1, 2015

When we talk about Consumer Buzz, we are talking about the total number of qualified mentions of the brands/products that a company makes in a given timeframe. Example:  “Consumer Buzz...

Consumer Happiness

February 1, 2015

When we talk about Consumer Happiness, or “social sentiment”, we are talking about mentions of brands that contain words or phrases that are either positive or negative in nature....