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Can Swimsuits Save Victoria’s Secret?

April 16, 2019

by Emily FrankelL brands, parent company of Victoria’s Secret, made headlines in 2016 when they decided to discontinue VS swimwear in hopes to simplify operations for the company. Perhaps not...

This Exercise Stock is RUNNING Hard

April 4, 2019

About 6 weeks ago, LikeFolio issued a Bullish Opportunity Alert on Planet Fitness ($PLNT) at $58/share. The reason for this bullish alert was very simple: Consumer Purchase Intent data showed...

Announcing LikeFolio FLEXternships

March 18, 2019

LikeFolio is famous for our high-impact and fun summer internships. But not everyone wants a full-time summer job and not everyone can pack up and move to Louisville. With that in mind, we are...

Predicting the Weight Watchers Fail

February 28, 2019

On February 19th, we sent this BEARISH OPPORTUNITY ALERT to LikeFolio clients. We even discussed it on TD Ameritrade Network prior to the WTW earnings call: Yesterday, the stock was down as much...

Social Data Nailed Walmart Earnings

February 19, 2019

Last week we gave a preview of Walmart earnings on the TD Ameritrade Network: Here is the primary chart we shared, using LikeFolio’s consumer purchase intent data: As you can see, social...

AAPL Earnings Preview

January 29, 2019

AAPL reports earnings tonight after the bell, and that has all eyes on LikeFolio Earnings Prediction data.   That’s because our bearish call on AAPL at $225 immediately after the...

LikeFolio Q4 Earnings Season Preview

January 11, 2019

Earnings Season is upon us!  Last quarter was good and the first Sunday Earnings Sheet of the quarter will go out this Sunday.  Here’s a preview: Get a Season Pass today to join in on all...

LikeFolio 2019 IPO Preview

January 8, 2019

Despite recent market volatility and some arguing for a bear market in 2019, it is clear that private companies are gearing up for a huge IPO year.  Luckily for us, a large number of these...

Holiday Weakness For Hasbro?

December 14, 2018

Hasbro is clearly a cyclical business with high company seasonality.  And we just happen to be smack in the middle of their most important season of all — HOLIDAY SHOPPING! This...

Rough Seas Ahead For Carnival?

December 10, 2018

Carnival Cruise Lines is starting to show some weakness in LikeFolio’s consumer insights data.  Take a look at this from our research dashboard: Circled in blue are the last two Q4s...

Projecting Company Seasonality

December 8, 2018

Projecting company seasonality midway through the busy season can give us significant insight into how well the company is performing during its most important time of year. Fortunately, the...

iPhone Holiday Sales Off To A Slow Start

November 30, 2018

The day after the keynote address, our Consumer Purchase Intent Data was already telling us that Apple was going to have a very rough road ahead of it.  Here’s the full report we issued,...

Trajectory of Company Seasonality

November 29, 2018

Company Seasonality is a very important factor to keep in mind while researching the revenues of a company.  Canada Goose makes expensive, high-quality coats that perform well in cold...

Late Season Earnings Predictions Paying Off

November 28, 2018

This was the section of the Sunday Earnings Sheet that all LikeFolio members were looking at early this week: We’re at the tail end of earnings season, which means fewer Earnings...

Is Tiffany’s losing its bling…again?

November 26, 2018

Tiffany’s (TIF) will report quarterly earnings Wednesday prior to the market open. Here’s a quick look at consumer purchase intent metrics taken directly from the LikeFolio Research...

Company Seasonality

November 24, 2018

Company seasonality means that the company’s revenues naturally fluctuate based on the time of year.   Canada Goose is a perfect example of company seasonality.  They make...

Can Walmart Earnings Repeat The Beat?

November 14, 2018

Last quarter, prior to Walmart’s earnings report, data from the LikeFolio Research Dashboard was showing an enormous quarter for the company, with consumer purchase intent mentions surging...

App Upgrade — New Alerts & Trader Channels!

September 18, 2018

The Best Social-Data Investing App Since Sliced Bread That makes very little sense.  Luckily, the LikeFolio App does.  New and improved, faster, stronger….better than ever.   This is a...

LikeFolio Q2 Public Earnings Predictions Recap

September 11, 2018

IMPORTANT NOTE:  This is a recap of purely PUBLIC predictions.  LikeFolio Members get more frequent predictions and access to our Opportunity Alerts as well as On-Demand Research! Below is a...

Why Apple’s Earnings Report Doesn’t Matter

July 30, 2018

Last September we used Purchase Intent data to predict that the iPhone X and iPhone 8 combo announced last fall would do very well for the company.  That was with the stock in the $150’s. ...

Has Chipotle FINALLY stopped the bleeding?

July 26, 2018

Chipotle has been one of LikeFolio’s biggest winners over the years.  With earnings tomorrow, we thought it’d be good to check in on the burrito-maker to see how social data says...

Divergence Opportunities

July 22, 2018

When social-data and stock price are moving sharply in opposite directions, we call that divergence.  It’s a signal to us that Wall St is could be incorrect (or looking backwards) in its...

LikeFolio Tactical Model: Year 1 Results

June 19, 2018

The first year of the LikeFolio Tactical Model is in the books. Here are the results: — June 16, 2017 Starting Value:  $100,000 June 18, 2018 closing bell Value:  $119,130 1 year gain: ...

LikeFolio Customer Love Award Finalists

May 14, 2018

The LikeFolio Customer Love Award will be awarded Tuesday evening at the Benzinga Global Fintech Awards Ceremony in New York City.  The award will go to the Benzinga Global Fintech Award finalist...

What Makes a Good Stock?

January 1, 2018

In the last lesson we explained a little bit about how the stock market works, and gave an example of a good stock that was profitable for investors. So… what is it that makes a good stock?...

How The Stock Market Works

January 1, 2018

If you’re new to investing, the stock market can seem really complex and be very intimidating.  Fortunately, it only takes a little bit of learning to turn this crazy place called the stock...

Social Data Scoring and Methodology

October 5, 2016

SCORING VOLUME data is a Score from 0 up.  The higher the score, the more tweets were counted in that data series. Volume is the scoring used for Consumer Buzz, Investor Buzz, and Consumer Spend....

LikeFolio Data Series Descriptions

October 5, 2016

Consumer Social Data Consumer Buzz — Scores the number of times a brand/product owned by a publicly traded company is mentioned on Twitter in any context. Consumer Happiness — Scores...

How LikeFolio Works

October 3, 2016

Incredible Brand Mapping We have an amazing database of brands and products which tie back to the public companies that own them. Example:  We know that Pepsi owns Doritos, Disney owns ESPN, and...

Investor Sentiment

September 29, 2016

LikeFolio tracks cashtag mentions of almost every publicly traded company.  This is in addition to our primary focus of tracking consumer mentions of the brands and products that the...

How to profit from the death of a trend

April 20, 2015

We’ve been asked several times how we use social data in our investing and trading decisions.  So, we put together a little five-part series that explains a few ways that we (and our...

Consumer Spend (Purchase Intent Mentions)

February 1, 2015

What is a Purchase Intent Mention? When someone says something on social media that leads us to conclude they either 1) intend to buy a product/service in the future or 2) recently bought a...

Consumer Buzz

February 1, 2015

When we talk about Consumer Buzz, we are talking about the total number of qualified mentions of the brands/products that a company makes in a given timeframe. Example:  “Consumer Buzz...

Consumer Happiness

February 1, 2015

When we talk about Consumer Happiness, or “social sentiment”, we are talking about mentions of brands that contain words or phrases that are either positive or negative in nature....

Latest Insights

Can Swimsuits Save Victoria’s Secret?

April 16, 2019

by Emily Frankel L brands, parent company of Victoria’s Secret, made headlines in 2016 when they decided to discontinue VS swimwear in hopes to simplify operations for the company. Perhaps not...

This Exercise Stock is RUNNING Hard

April 4, 2019

About 6 weeks ago, LikeFolio issued a Bullish Opportunity Alert on Planet Fitness ($PLNT) at $58/share. The reason for this bullish alert was very simple: Consumer Purchase Intent data showed...

Announcing LikeFolio FLEXternships

March 18, 2019

LikeFolio is famous for our high-impact and fun summer internships. But not everyone wants a full-time summer job and not everyone can pack up and move to Louisville. With that in mind, we are...

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