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Skechers (SKX) was a surprise for most of the market, but we saw it coming. See how.
A consumer’s message about a brand or product is captured in real time....ready to be sliced and diced for behavioral insight.
We analyze every tweet.
Literally. We sort through millions of tweets and find what matters. Nothing gets by us.
We dig deep.
To the naked eye, this tweet might seem like the random musings of Daredevil Dad Bob Johnson. But to us, this tweet is chock-full of critical thought and telling sentiments.
Two little words tell us that Bob spent his hard-earned cash and took a pair of Skechers home.
Sticks and stones make break your bones, but the word "ugly" is an important indicator of Bob's feelings about his sneakers.
Lack of aesthetic appeal can't beat comfort and wearability, according to Bob.
We put it all together.
We analyze this tweet and millions just like it to let investors know that something big was brewing for Skechers.
You beat Wall Street.
Armed with visibility into the company's explosive sales growth, you show Wall Street who's boss.