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DraftKings Mentions are taking off

On January 8th, DraftKings (DKNG) launched their platform in the state of New York, bringing their total number of states with access to the platform to 18.

Since then, DKNG consumer buzz has been soaring.


As you can see above, Consumer Purchase Intent mentions clearly show the increased popularity of this name after the launch at the beginning of January.

Now, LikeFolio data shows the betting platform gained market share and has surpassed FanDuel on a 30-day MA.
We featured DKNG in LikeFolio’s January MegaTrends report “Harnessing the NFT Boom” for their NFT marketplace.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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