April, 2021

Digital Orders are Key for Shake Shake (SHAK)

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Digital Orders are Key for Shake Shake (SHAK)

Prior to the pandemic, we cited SHAK’s stronger-than-average delivery presence as an area of strength for the company. It has since become the lifeblood.

Shake Shack (SHAK) reported that its digital sales mix was as high as 64% in the early months of 2021, and the underlying mentions confirm this as an ongoing trend.

Delivery-specific mentions for Shake Shack are still incredibly elevated in 2021: +16% YoY on a 90-day moving average vs. -35% YoY for mentions featuring in-store visits.

SHAK and other fast-casual restaurants have opted to double down on digital fulfillment over the past year (Chipotle being another prime example). So far, the strategy has paid off…

While the restaurant industry at large has struggled, SHAK reported 4% YoY revenue growth last quarter and is expected to report ATH sales numbers for 21Q1 (release scheduled for 5/6 after market close).

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