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March, 2021

Crocs: in League of Its Own

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Crocs: in League of Its Own

Thanks to re-opening fueled optimism, apparel stocks have been gotten a huge boost in recent months…
Based on the underlying LikeFolio data, apparel retailers and manufacturers still have a way to go before they’re back to “business as usual.”

The vast majority of apparel companies are still showing YoY demand weakness, with one notable exception — Crocs (CROX).
 
CROX’s Purchase Intent Mentions have risen unabated throughout the past year, currently +62% YoY on a 90-day moving average.
 
Although Crocs Mentions are showing immense relative strength, our outlook is tempered by the +350% YoY gain in the underlying stock price.

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