Coke (KO) has a Viral Brand on its Hands
- Snacking: -17% QoQ
- Eating Breakfast: -8% QoQ
- Calorie Awareness is rising on a QoQ and YoY basis
But perhaps the most interesting element of this chart is what is NOT included: Coke’s Topo Chico brand.
We had to cut the sparkling water cult-favorite from the comparison because Topo Chico’s consumer demand growth is so explosive it skewed the x-axis.