Yesterday, Monster Energy results were better than expected
, driven by strength in the energy drink category: Q2 Net Sales increased 33.6% to $1.46 billion.
But something caught our ear on the company’s Earnings call
, related to another player in the Energy drink industry…
According to Neilsen, “Sales of Monster increased 59.9%. And its share was 28.1%, down 7.8 share points versus the same period a year ago. Red Bull sales increased 109.4%, and its share was 16.6%, up 0.4 points. Celsius’ sales increased 133.1%. And its share increased 1.8 points to 14.3%.”
We’ve been keying into this growth for months. We added Celsius to coverage with a Bullish rating when shares were under $6.
Then we doubled down, issuing a Bullish opportunity alert in April, when shares were below $60.
Now, LikeFolio data shows continued strength in consumer demand.