June, 2021

Can This Recent IPO beat Market Expectations? $HNST

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Can This Recent IPO beat Market Expectations? $HNST

The Honest Company (HNST) is set to release its first earnings numbers since going public in early May... And, the data suggests that initial results could disappoint.


Consumer Mentions of HNST have been in a downtrend for several years; volume recently fell to an all-time low and has not recovered: -27% YoY on a 90-day moving average.

The Honest Company was founded by American actress Jessica Alba, and it seems to be suffering from similar popularity problems to those of U.S. celebrities.
Although one J.P. Morgan analyst is maintaining a bullish outlook on the stock, the lack of consumer Buzz growth in recent years has us leaning the opposite direction ahead of the upcoming report.

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