About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Can Target's (TGT) Omnichannel Prowess Power Shares Higher?

Can Target's (TGT) Omnichannel Prowess Power Shares Higher?

Today, Walmart posted earnings that beat estimates, led by strength in grocery and back-to-school spending. Shares are flat. We picked up on signs of consumer behavior normalization on Walmart's report:

  • Consumers aren't stockpiling amid Delta variant concerns: While mask buying was elevated, runs on supplies (like cleaning, etc.) were not observed.
  • The "take fewer trips, spend more" narrative is ending. Transactions increased +6% while average ticket size dropped a point.

Target is well-positioned to capitalize on a return to the store AND has the infrastructure to support continued digital adoption.


Target Happiness is 14 points higher vs. Walmart, and its Shipt brand bests the Target brand by 3 points. (Amazon Prime remains at the top of this list according to happiness data). Shipt is part of Target's same-day arsenal, also supported by order pickup and drive up services. Last quarter, Target's same-day services comprised more than half of Target's digital sales. This delivery trend continues to be the fastest-growing in the LikeFolio universe: +7% YoY on top of 2020's massive adoption surge.  LikeFolio data shows stickiness in these omnichannel fulfillment options in the current quarter: +20% vs. 2019.

Looking ahead, we've got our eye on two categories: Apparel and Beauty.

  • Back-to-School shopping mentions have increased +92% YoY vs. a muted 2020 season, and Target is a natural beneficiary from clothes to supplies. Generic "shopping for new clothes" mentions have risen +7% YoY.
  • Ulta at Target is now live online, and mini-stores within stores are opening too. Investors expect synergy here, and we'll be monitoring closely.

Target reports 21Q2 Earnings August 18 before the bell.

Related Posts

How Social Data Predicted Walmart's Earnings Beat

Here's what LikeFolio data was showing heading into the Walmart earnings report that sent the stock 10% higher.

Read More
Can Walmart Earnings Repeat The Beat?

Last quarter, prior to Walmart's earnings report, data from the […]

Read More
Black Friday Flash: Which Retailers Won With Consumers On Thanksgiving?

Black Friday Weekend (leading into Cyber Monday) can make or […]

Read More
1 2 3 9

Related Posts

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect