Bumble (BMBL) Outperforming in Dating App Mentions

LikeFolio data shows that mentions of using or meeting someone on a dating app is at an all-time high, and +29% higher vs. last year.

• In 2020, online dating revenue in the U.S. reached $602 million, and is expected to increase to $755 million by 2024
• According to a Stanford University study, over 40% of all heterosexual marriages in the U.S. now begin online

For young people, this is increasingly the new standard:

We're following two major players in the dating game: MTCH and BMBL. Match Group supports 14 different platforms, with the most popular being Tinder, Hinge, OkCupid, and Plenty of Fish in the consumer realm, according to LikeFolio tag rankings. Bumble is a recent IPO with a much smaller footprint. LikeFolio data shows very different near-term trajectories for each company:

While Match Group boasts a much larger sample size, Bumble appears to be stealing market share.  BMBL Consumer Happiness is +5 points higher, and QoQ growth is accelerating. We'll be closely monitoring moving forward. If this short-term momentum continues to grow for BMBL and to wane for MTCH, it could be a really great opportunity for investors.