24

February, 2021

Are Hard Seltzers ready to pop?

Share on facebook
Share on twitter
Share on linkedin

Trend Watch: Hard Seltzers

The meteoric rise of alcoholic sparkling water (“Hard” or “spiked” seltzer) products was stymied by the arrival of COVID-19 in the U.S. However, the underlying mentions show that it could be primed for a comeback in 2021.

For now, generic Purchase Intent Mentions for hard seltzers are trending basically flat YoY, down -1% in the past month.

That could change very quickly though…

Considering the potential for nationwide reopenings this Spring/Summer and the fact that big brands are doubling down, we wouldn’t be surprised to see this trend at new highs later this year.

We’re watching closely to see if this rebounds, alongside other potential “reopening” winners…

hard seltzer demand

Stay ahead of wallstreet, take a tour/buy now.

Get a demo at your own pace and see the power of LikeFolio data & insights for yourself.  Let’s do this!

Sign Up For Our Daily Insights

Fill in your name & email to download your complimentary report.