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September, 2021

Apple Keynote Event is Uninspiring, But Apple Holds Market Dominance

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Apple Keynote Event is Uninspiring, But Apple Holds Market Dominance

It is officially our favorite time of the year. Every September we analyze the Apple Keynote event. 

Our goal is to understand Consumer Buzz, Happiness, and Demand for Apple’s suite of products released on its annual product drop “Holiday.”

Historically, this event is when consumers tip their hands, indicating what products they love and plan to buy…and those that were less than impressive. 

This year was very telling. 

Note buzz 2 years of declining Buzz surrounding the event. 

So is this all bad news for Apple?

Not necessarily. 

The company has maintained market positioning vs. Android devices in English-speaking consumers. 

We’ll be following AAPL demand closely as products land in the hands of consumers.

We’re already excited. 

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