Over the past 2 years, the popularity of alternative messaging apps like Telegram and Discord has surged to new heights.
These platforms largely serve the same purpose as traditional social media, facilitating group discussion and information sharing. However, their decentralized format makes them ideal for focused communication amongst niche communities.
Additionally, they avoid some of the censorship and privacy concerns that plague the likes of Facebook ($FB) and Youtube ($GOOGL).
U.S. Consumers’ Mentions of utilizing Telegram, a cloud-based instant messaging system, surged in January 2021, largely due to censorship concerns surrounding larger social media sites.
Telegram Usage Mentions have pulled back the January peak but are still trending higher, up +52% QoQ
and +169% YoY
a 30-day moving average.