How Social Data Predicted Walmart’s Earnings Beat
Here’s what LikeFolio social data showed leading into the call:
Walmart Purchase Intent
LikeFolio Purchase Intent is the first thing we usually look at when evaluating how a company is doing. Purchase intent is the measure of consumers actually talking about shopping at the store, spending money with the company, etc.
In Walmart’s case, we saw very high purchase intent levels (multi-year highs) going into the report. This was especially striking as the stock had pulled back over 15% over the prior months. We call that a divergence opportunity when the stock moves significantly in the opposite direction of purchase intent trends.
In fact, it is divergence opportunities that have been the driver behind many of Likefolio’s public predictions.
— LikeFolio’s mission is to spot shifts and trends in consumer behavior on Main