LikeFolio Data Series Descriptions

LikeFolio Data Series Descriptions

Consumer Social Data

Consumer BuzzScores the number of times a brand/product owned by a publicly traded company is mentioned on Twitter in any context.

Consumer Happiness — Scores the sentiment of tweets about a brand/product (positive, negative and neutral)

Consumer Spend— Scores the number of times a brand/product is mentioned in a way that indicates the tweeter is has recently or is soon planning to make a purchase.

Investor Social Data

Investor Buzz — Scores the number of times a company’s ticker symbol is mentioned on Twitter

Investor Sentiment — Scores the sentiment of tweets about the company’s stock

Bullish score is the number of times the ticker symbol is mentioned in a way that indicates the tweeter has recently or is soon planning to buy the stock or take a bullish position on the company.

Bearish score is the number of times the ticker symbol is mentioned in a way that indicates the tweeter has recently or is soon planning to sell the stock or initiate a bearish position in the company.

Next:  Learn about LikeFolio scoring methodology

Share This

Latest Insights

Rough Seas Ahead For Carnival?

December 10, 2018

Carnival Cruise Lines is starting to show some weakness in LikeFolio’s consumer insights data.  Take a look at this from our research dashboard: Consumer Purchase Intent Mentions for...

Projecting Company Seasonality

December 8, 2018

Projecting company seasonality midway through the busy season can give us significant insight into how well the company is performing during its most important time of year. Fortunately, the...

LOAD MORE